Our goal therefore was to focus on the aspiration of the Client to produce a masterplan design that has a vision and iconic land presence about it. A strong masterplan requires logical and strong geometry that can form efficient and flexible spaces that can adapt, produce an intuitive way finding and create community and social and communicative interaction within.

The conceptual design happened very naturally as sketches and discussions within our design team. The epicenter of the site formed a radial geometry that as the function and content expanded “ringed” the site like a section through a tree trunk which organically expands its rings as it grows through time.

The activity is focused on a central “vortex” of diverse and collaborative space from which specific functional areas radiate outwards towards the edge of the site. This concentric expansion outwards from a hub generates a flexible, site wide spatial strategy where manufacturing, industrial and R&D zones are spun “centrifugally” from the centre of the site and relate to one another forming a cohesive super campus masterplan.

Zones throughout the site are connected via multi level walkways and arterial landscaped connections. Situated along these routes are numerous landscaped gardens and external breakout areas creating meditative space for cognition and further collaboration.

The concept is fully flexible and expandable – new ideas, concepts and partnerships radiate across the site and can be accommodated within phased development along the concentric grid. The realisation of this concept will create a visionary and iconic Super Campus for the 21st century.