The liquor series products under the brand of Swellfun. The Company’s wine products include Swellfun Diancang Dashi Version, Swellfun Jingtai, Swellfun Zhenniang No. 8, Swellfun Yuanmingqing, Swellfun Jingcui, Swellfun Hongyun, Swellfun Meilanjuzhu, among others. The Company distributes its products within both domestic and overseas markets.

The current museum was built in around 2013, with new buildings planned around the original production hall, built in a similar style and scale and utilising materials that closely resembled the look and feel of the original architecture. The design proposal which extends to the 98 x 95 x 9m site is a renovation of existing buildings and museum and upgraded features which include an envelope roof coverage of the existing courtyard entrance area.

The introduction of steel framed elevated walkways above ancient archaeology with integrated visual technologies and lighting elements are coordinated within the existing building fabric contribute to the new visitor experience with additional upgrades of reception, exhibition, administration and cafe/ rest room areas.

The key spaces around the circulation of the main museum spaces include the following:

• Entrance courtyard and reception;
• Gallery spaces for the history of Baijiu production in Chengdu;
• The historical building containing new and heritage fermentation pits;
• The extension building containing exhibition spaces and new fermentation pits;
• Library and research areas;
• Storage and tasting rooms, marketing exhibition spaces;
• International exhibits and conference centre and museum shop;
• Offices and admin buildings are also contained in the Western annexes.

This proposal outlines the opportunities that lie within the existing building to re-organise the exhibition spaces, and rebuild the visitor experience to create a dramatic, interactive, unique and memorable exhibition space modernising and revitalising the museum and it’s archeology and contents.